Do you have trouble getting colleagues to invest in your creative vision?

This is a great topic for all designers, and I'd like to say I wrote the eloquent headline and next paragraph, but it was actually written by a member of my LinkedIn Group, In House Designers, (Thanks Marcy).

Do you have trouble getting colleagues to invest in your creative vision?

Does this happen to you? A colleague asks for you to design something to meet the needs of their department. You use your expertise to do just that, but as they have no creative, design or marketing background they tear it down into something that simply pleases their taste. They have the final say but you know that what they want doesn't meet what they need. I am often frustrated because I believe I can articulate well the reasons why their ideas will make the marketing efforts useless but yet they don't listen and I end up delivering a very sub-par end product I'm not proud of. Would love to hear any comments/feedback/experiences...

By Marcy, LinkedIn. Link to Marcy's Site and Blog

My Response

I've been in a company where that was an issue, and not for the reasons you'd think. At first I was the only guy, in a company that did trade shows and a magazine for the scrapbook industry. I always felt like some of the women I worked with trusted my technical skills but weren't sure I had what it took to design something that would appeal to women.

Honestly though I've had some problems with this throughout my career. Here are two things I have found that have helped me.

1. People think that what designers do is based on a whim or mood, they see no science behind it. Show them the science, eye tracking studies, color psychology, anything to show them the method behind your madness.

2. Have a strong brand and a document to back it up. If you have a strong brand and a document that tells them what the corporate colors, corporate fonts, what you can and can't do with the logo, like size and what it can be placed on, you eliminate a lot of what they can complain about. A detailed brand doc lets you point to something and say, "Can't do it, it's against the brand!". Of course you should probably say it nicer than that, lol.

Armed with those two things you'll have an answer for just about everything.

InDesign Print Booklet Issue Solved, Thanks Adobe

I was having an issue with Adobe CS5 InDesign's Print booklet function. First off though I should explain Print Booklet to those of you that may not be familiar with this tool. Then tell you why you might have a problem with it too, and how to fix it.

What is Print Booklet:
Print booklet let you take your InDesign multi page documents and print them in Printer Spreads. For example, I have a document with a finished page size of 5.5″x8.5″. The document is 8 pages long. I want to make a PDF in printer spreads with the page size of 11″x8.5″, two pages per sheet so I can fold and staple it. When it's in Printer spreads the first page will show me page 8 and 1 and the second page will show you page 2 and 7 and so on.

Here's the problem:
When I go to Print Booklet in Indesign CS5, on a MacBook Pro running OS X 10.6.4, and try to make a PDF file the page rotates the wrong direction. You can't make a PDF from the print window, or export to PDF from Print Booklet and there is no PDF printer in Indesign CS5 on OS X 10.6.4. The only way I can see to make a PDF from Print Booklet is to make a Postscript file and use Acrobat Distiller to make the PDF. I'm using the printer, Postscript® File, with the Postscript Printer Definition (PPD), Device Independent. That's where the problem occurs, there are no page rotation controls for this Printer. It looks fine in the preview, but the PDF page is always vertical with a horizontal image on it.

Adobe Tech Support Answer:
It took jumping through a few hoops to get to a higher level in Adobe's Tech Support System, but when I got to the right person they were great.

The reason PDF printer doesn't install with CS5 on Mac OS X 10.6.4 is a security setting on the Mac side. There are talks going on to resolve the issue.

Fix 1:
Edit the Adobe Distiller settings to force the page to rotate in the right direction. In my case this is a good fix for me because all my pages are 11″ wide x 8.5″ tall. The path is, Settings>Edit Adobe PDF Settings…, at the bottom of the first page that opens is Default Page Size. In my case I reversed the numbers and it fixed my problem. I then saved the settings with the word landscape on the end of the settings name. If your doing a lot of different size pages and having this issue you'd have to make a new settings file for each page size.

Fix 2:
This is the fix I was looking for. I loaded the PPD for Adobe PDF 9. The file is ADPDF9.PPD. Here is a link to download it from InDesign Secrets. Open the Indesign Folder in applications, go to the presets folder and make a folder called PPDs, put the file, ADPDF9.PPD, in that folder. That was what Adobe tech support told me to name the folder, I'm not sure it has to be that name but I bet it does. I restarted InDesign, went to print booklet, edited the print settings, and picked Adobe PDF 9 from the PPD drop down list. This PPD lets me edit the rotation, and page size. A better solution if your dealing with different file sizes.

Problem solved.

Apple made me a Fanboy

Customer service is a wonderful thing when you come across a good example. I had a customer service experience with Apple recently that explains why they are rapidly becoming the number one computer company.

Many designers and creative people prefer Apple Macintosh computers. I count myself as one of them. I'm on my fourth Macintosh, I own an iPod and we have an iPad in the house. My Third Mac, a MacBook Pro, was a bit of challenge. It had two screens replaced, an airport card, (Apples Wi-Fi card), and a logic board, (mother board) and there may have been something else that I have forgotten. All of these repairs took place over a two and half year period. Finally it was going to need a second logic board and I contacted Apple. They listened to my story and looked at the repair history and decided that I had been through enough and offered me a replacement. Not just any replacement though, a brand new MacBook Pro with the new unibody. Same ram—but it's newer and improved, same speed processor—but the cache is bigger, same speed hard drive—but twice as big because they don't sell them as small as my old one, and my matte monitor—which had to be special ordered. I was ecstatic, needless to say, but then they did something I never expected. They prorated the 6 months left on my extended warranty toward the purchase of an extended warranty for the new laptop. SO I have a brand new computer with a three year warranty.

On a side note, I don't know if you believe in extended warranties or not, but mine saved my butt on this computer and if there is anything that is going to get some abuse, it's a laptop.

It's this type of service that's going to keep me coming back to apple every time I need a new computer, or anything else Apple. I've been eyeing that Apple TV for a while now, just need a really good freelance design job.

Dropbox, you gotta love free stuff that works!

Okay I am pitching something that will benefit me, (it will get me a little more free space), but I'm really doing it because it's just a really great product. When I sent my computer in to be repaired recently I had Dropbox set up and had access to my critical files on the loaner Mac I was using, my Phone, and my wife's iPad.

If your not using Dropbox your missing out. It is a syncing tool and it is one of my favorite things a friend at work has told me about, (Thanks Brannon). Let me tell you what it does, and then if you want to try it and you click this link we both get a little extra space.

It sits on my Apple menu bar and in the menus on my Mac. I can grab things like links, photos, notes and toss them in my dropbox and I will have them on my Android Phone, iPad, iPhone, other computes, windows, Mac, Linux etc. It's cool, but that's not the best part.

I use 1Password, (another favorite program of mine), to manage all my passwords and secure notes. I put the 1Password database file in my Dropbox folder. So every time I add a password it is automatically updated on my my phone etc. Cool huh? Anything that saves to a file or database that you set the location of can be set up this way, CDfinder, possibly iTunes and iPhoto, but I haven't tried.

It also gives me a separate folder for people to come grab stuff from me, like files for a client or printer. I hardly use my FTP site anymore. I don't think it lets people upload to your Dropbox, my FTP site would go away if it did that.

Okay here's the best part, 2gigs for free, more if you sign other people up. I love this thing. Sign Up!

Oh, if your already using it, be sure to go hit the "Getting starting" link from the website, you might get a little more space for free.

Be smart when using intellectual property

All designers use the creative property of others, we have to, time and budget constraints don't allow us the luxury to sit for hours and draw, or head out with camera in hand to find the perfect photo for our ideas. But do you always read the small print on those user agreements? You should,  others intellectual property is something that needs to be respected.

Here are some excerpts from a few samples of the fine print.

iStock.com, excerpt from the standard user agreement:
Do not:
use or display the Content on websites or other venues designed to induce or involving the sale, license or other distribution of “on demand” products, including postcards, mugs, t-shirts, posters and other items (this includes custom designed websites, as well as sites such as www.cafepress.com)

Have you ever used an iStock just to show placement on a product image on your website?

MyFonts.com, excerpt from the standard user agreement:
Service Bureaus: You may send a copy of any Nick’s Fonts font data along with your documents to a commercial printer or other service bureau to enable the editing or printing of your document, provided that such party agrees to delete the font or fonts from his/her/their system upon completion of your project.

Is your printer deleting your fonts after your job is finished?

DeviantArt.com, excerpt of EverythingIsInStock's user agreement
6. You MAY use my stocks as drawing references, however I expect to be given credit all the same.

When you do an illustration do you credit every resource you used?

Most of the time when you download fonts or images from the web you'll see something like; Free for personal use or Not for commercial use. Remember, just because it's for personal use doesn't mean you can't contact the creator and buy a license.

Be sure to read the small print, give credit where credit is due, and don't be afraid to contact the creator or webmaster to ask questions.